The Trip Works - Customisation
Overview
The Trip Works website offers users the ability to book ready-made tour packages worldwide, as well as the option to customise their own packages with their favourite destinations.
Role
Conduct user research and analysis.
Collaborate with stakeholders and development teams.
Design wireframes and prototypes.
Conduct usability testing and gather feedback.
Deliverables
User personas.
Wireframes and prototypes.
High-fidelity designs.
Usability testing reports.
Requirement
Intuitive user interface for easy navigation.
Responsive design for various devices.
Efficient search and booking functionalities.
Clear presentation of travel packages, flights, hotels, transfers, and activities.
Integration of secure payment options.
Personalised user accounts for saved preferences and booking history.
Problem
As a user, I want to create a customised trip plan with my friends and family members, so I can choose the destination, number of days, hotel rooms, flights, transfers, and activities according to our preferences.
Solution
Streamlined Booking Process:
- Implement a step-by-step booking process with clear instructions.
- Integrate a one-click booking option for returning users.Personalisation:
- Utilise user data to provide personalised travel suggestions.
- Allow users to save preferences and create wish lists.
Responsive Design:
- Implement a responsive design for a consistent user experience on various devices.
Wireframes
Designs
Result
After implementing the changes, user feedback indicated an 30% increase in user satisfaction, a 20% increase in completed bookings, and a 15% growth in returning users.